We want to show that video games can be more than just
entertaintment, but vehicles for exploring the very depths of human
nature. While serious art is already being created in the medium,
its true golden age is yet to come. We want to play our part in the
cultural revolution that will unshackle the full potential of video
games as the new language of narrative art.
To tell great stories
We want to tell beautifully crafted stories that matter and make you
care. Bold, authentic stories must have the freedom to be
individualistic, even iconoclastic. Quality storytelling shouldn't
pander to popular tastes—it must always strive to challenge, to defy
expectations, to bring unforeseen insights, including uncomfortable
truths about human nature.
To be unapologetic
We want to explore new and controversial territories which are both
important and interesting. There’s so much more to be found off the
beaten track. Even if we go too far off course, we believe it's
better to be wrong than narrow-minded.
To stay independent
Everyone claims this. We mean it. We started Act Zero so we could do
things our way. We are creators first, not business people. The
growth of the company will never become a goal in itself. We want to
spend our lives loving what we do, and if that sounds Quixotic, so
be it.
Not to take ourselves
too seriously
We strive to be profound without being pretentious. This applies not
only to our games, but most of all to our work ethic. Sometimes it's
more important to take a break, look at your work from a distance,
text your grandma.
